He said that he's been convicted to begin a process of praying and discerning now, before he has committed to his future, to ensure that he will be a man of integrity and faithfulness when he does have a family to lead and has committed to a career. I think his way of phrasing it was, "I realized that I'm going to have to wake up for the next 50 years and go to work. I want to know that I am choosing something that fits with God's plan for me, and is something that I believe in." That was an imagined paraphrase because I really don't have a close memory of what he said, but it has made me think all day about 1) prudence and 2) careers.
Working with college students I find that their rational for choosing a major and career path falls into several repeated categories: they know someone who has held the position; it is easy; notoriously, the vocation makes a lot of money (still the doctor lawyer stigma); the schedule is flexible; it fulfills what he/she is passionate about; he/she took a class in a particular area during general education and found it interesting. Beyond these very brief considerations, students do not know about, or concern themselves with the skill, schedule, daily routine of waking up to perform the job, employment opportunities and availability of the position, the personality and compatibility required, the type of person attracted to the field, and whether the environment and coworkers would sustain the position's appeal for the duration of a 50 year career.
(Career counseling is intended to alleviate this naivety, but a nearly empty career development center mostly serves frustrated alums who are so desperate for employment as an [enter specialization] that they are willing to pay $4 for a daily parking permit to come to campus and receive counseling. Unfortunately, they find at best, a secretarial position at a construction company, or possibly a social media marketing internship, the only jobs for a [rock star major] who had a 2.0 GPA because he didn't invest in classes that didn't interest him.)
That is my only theory as to how/why people would end up in marketing of any kind. I'm not informed enough to critique or analyze (big M)Marketing, and I respect a few friends in the field to preserve the integrity of the industry. That said, my training in textual studies and rhetoric has led me to deconstruct marketing as a manipulative system of language and media that constructs social ideologies, creating need, desire, norms, stereotypes, and comparisons that compel human behavior; through rhetorical appeal, humans are enticed to bite the Apple (at the moment, the iphone 4s).
I've also done quite a bit of research regarding online marketing and the potential of digital interfaces to provide target-marketing through search engine spiders and shiny, free Google accounts that are an all-in-one word-bank of variables that plot a histogram of my online self. Yet, even though banner ads for the stores where I shop online appear on many webpages that I search, promising "30% off of sale items," I have never clicked, because when I'm researching "dog breeds that don't smell or shed" I am not interested in Fall's new line of cozy sweaters -NO! It's insulting that as a consumer I'm targeted in a way that assumes I am a mindless, frenzied, pathos-driven fool, tempted by a picture, a price tag, a pretty, slender young woman -promising that I might just look like her in the same pants, even though she's blond, and I'm not; she's 6' and I'm not; she's wearing make-up, size-2, 6-inch heels, and I'm not; further, I don't even like her image or the clothes! My first concern is to wonder on what type of human being this appeal is effective! And, why would someone wake up every day for 5o years assuming that humans are mindless beasts, and contrive of ways to trap them into hedonism? (Beast and hedonism are nuanced words, sadly, but I intended them. Beast meaning stripped of the solely human capacity to reason that separates man from animal, therefore denying a consumer his humanity, and hedonism as in the becoming god of oneself to the pursuit and fulfillment of every craving, lust, and passion in which man becomes a brute, not unlike an animal, once again insinuating that man becomes the means of his own demoralization and effacement of identity as a human being.) I hope marketers can sleep at night on their silky sheets and down featherbeds. While they may be making money, the purpose of their life is to instill a sense of instability and worthlessness in people and the natural world; they rob people of beauty and of the peace of contentment and worth.
I read this article today in the Economist. I like the magazine, and find this article, for the sake of the content, beyond irritating. Not because of the undercurrent of Orwellian superstition, -No, I am not quitting facebook, covering up my webcam, or throwing away my iphone and moving to a cave that wouldn't be detected by Google maps -I'm simply frustrated that people are still giving their lives to the destruction of humans. In the humanities we celebrate the human mind, spirit, soul, and intellect, pressing into and encouraging the ability of the common man to affect the natural world for the better -yet what is suggested in the article is another way of stripping humans of any dignity (especially given the opening line of the article: "IMAGINE browsing a website when a saucy ad for lingerie catches your eye."), reducing them to beasts through hedonism (even heart and respiration rates!). Make your own conclusions about the article, but as a consumer I felt responsible for adding my voice, though it's tempting to think that it falls deafly.
We have discovered in the humanities that when humans are treated as beasts, they begin to act that way: see Sinclair, Lawrence, Elliot, Orwell, and nearly every other literary or philosophical text.
It leads me to wonder What do you/will you wake up to contribute or destroy every day for 50 years?








